Guys, As someone who at one time sold cars, and who is a silent partner in three dealerships, I can tell you the following as facts:
1. If you quote a price to someone on the phone, less than 1 % will come in and buy.
2. If you refuse to quote the price, and rather set an appointment with the consumer, 50% will come in and 22% will come in and buy.
3. The average consumer could not be more apathetic about service DURING the sale process. AFTER the sale, that same consumer will expect the dealer he did NOT purchase from to fix his car.
Personally, as a a businessman, I would LOVE to deal with 10,000 people per month who would call me, tell me the Carsdirect.com price, and come in without haggling ... however, it really is less than 1% of the buyers ...
Hopefully, this (what I just typed) will be interesting ...
