One thing to also consider ... Most of the guys here are pretty good at surfing the internet.... Most consumers are not. Also, for whatever reason, over 90% of ALL car shoppers love the haggling process. Think about it, Most everyone here owns Axioms. You click, checkout, and you are done... What does the normal audio-video purchaser do... He goes to Best Buy/Circuit City ... or even a "high end" store ... and haggles.... true ?
I also just priced out the Carsdirect pricing ... and they are pretty darn fair. The dealer makes a profit, and the customer gets a solid value. Put it this way, If ANYONE wants a Carsdirect type price on anything Ford, Lincoln, Mercury, Jaguar, Volvo, Dodge, Chrysler, or Jeep.., and are having a hard time ... PM me...
