but, is there a market for a $40K american sports sedan? your average joe blow looking for a regular everyday driver will most likely be looking at the large scale honda's or toyota's at $10K less, and they know they will last for 100K or 200K miles. and, for someone that DOES have $40K to spend on a sports sedan, they arent gonna want to spend it on an american car.. these are just my opinions.
of course, i am also the kind of guy that drives cars literally, til the wheels fall off. i think it is actually plausable to carry a 4-5 year note, pay it off, and still drive it for 3-4 more years. i get so frustrated with the mentality that you have to trade up and get a new car every 2-3 years. i think its that exact mentality by the consumer that has allowed the car manufacturers to make more and more inferior cars.
again, just my opinions.
bigjohn