I think it almost all boils down to marketing. Look at Bose and how many people buy them and love them. If they're not the worst speakers in the market, they're close to it. It's all about marketing to the senses. Factually, equipment is equipment (yes, yes) but people are all different and that is what sells and makes different sounds. Thank God there are differences and we're not all the same. I like what I hear more than before and I'm stickin to my story!!