The 3808 generally sells for $1799, but most places will deal lower, my nephew and I picked one up for ~$1400 cdn, last year I bought one for $1287. The monitors (11) are a nice speaker but lack the detail and a little bit of the low end that the M80's have, FWIW, and they generally cost the same.

So far as the sales guy, the mark ups are usually higher on the hyped stuff so they make more money.

Jason
M80 v2
VP160 v3
QS8 v2
PB13 Ultra
Denon 3808
Samsung 85" Q70