Peter:

You are right on the money. In the case you describe and countless others, talking to people like this is an exercise in futility. Most of the customers of the big-box stores are NOT generally Axiom's customers anyway. As I mentioned before, it can be seen that more and more of the excellent online companies have chosen to go that way right from the outset to avoid being a slave to the retailers. Their reputations are built by word of mouth AND the online reviews from such places as "Audioholics", "Secrets of HTHF etc. etc. The day of the consumer electronics monthly magazine seems to be gradually disappearing anyway, so the online companies fit nicely in to that slot. In the near or distant future I cannot see myself making ANY purchase from a retailer other than a TV although, even now, I am starting to see sales of monitors as well as front projection units with online companies as well, so who knows?