Originally Posted By: PeterChenoweth
People are, in general, naive. We believe what we're told. We like shiny things and flashing lights. We like to be sold on a product. Nicely-dressed & groomed salespeople in a clean, modern, "chic" store alter people's perceptions of the product.

While I read that, visions of an Apple Store ran through my head.

Maybe not totally fair to Apple, since their products are better-regarded than BOSE, but there is that element there, and they work it hard. Those "I'm a Mac" ads - which I love - pound away at that part of our brains.

Bears, beets, Battlestar Galactica.