I just went to an Apple store for the first time 3 weeks ago. Exactly the same image went through my mind when I read that paragraph. It was hard not to be impressed. We were there because my daughter's Touch on/off was not functioning. They replaced the Touch on the spot. She came home from college a week later and called us that week to say that the new Touch was not functioning correctly either. She is back in town this week and Apple replaced it yet again - no questions asked. I have never been an Apple fan boy but must admit I have been impressed. My wife is wanting a laptop and I am now seriously considering a Macbook Pro.
Going back to this post. I was just thinking how many times I've heard this exact story. Yeah, that's great they replaced your item no questions asked, twice. Then everyone defends Apple's higher prices on the fact that they use quality parts. Aren't these two scenarios at odds with each other? Perhaps Apple's higher prices are due to the number of warranty replacements they know they're going to have to do.
