Good post wheelz. We really have not even touched on brand image yet which also ties in with the marketing. That can be a discussion all on its own. Its funny that you brought up images of students walking university campuses with their iPods because that was one the first thoughts that came to my mind as well.

The MP3 player I use does not resemble an iPod in any way so it is interesting some of the remarks you get from people when they ask what it is. The reactions from people make for a great social experiment.

I’m armed and I’m drinking. You don’t want to listen to advice from me, amigo.

-Max Payne