Yeah, but if a Mac is listed as running at 2.66 GHz, with 4 GB of RAM, it has that. If Apple talks about a program running on a Mac, it does that.

If Bose talks about music playing well on their speakers, they're out and out lying.

Apple generally discloses their designs, although they certainly have patents. Bose doesn't, and hides behind those patents.

Apple usually uses high quality parts and processes. Bose uses fiberboard and paper.

You can say their marketing is kinda similar, but...

I am the Doctor, and THIS... is my SPOON!