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Microsoft Corp's Xbox video gaming unit still fully backs Toshiba Corp's HD-DVD high-definition DVD format but could consider supporting Sony Corp's rival Blu-ray technology should consumers want it, an executive said on Tuesday.
"It should be consumer choice; and if that's the way they vote, that's something we'll have to consider," Albert Penello, group marketing manager for Xbox hardware said when asked whether Microsoft would support a Blu-ray DVD accessory in the event that HD-DVD failed.

Microsoft does not believe the surprise decision last week by Time Warner Inc unit Warner Bros, the top seller of home movies, to abandon HD-DVD format in favor of Blu-ray should affect sales of its Xbox 360 video game console, Penello said.
"I fundamentally don't think ... this has a significant impact on Xbox 360 versus (Sony's) PlayStation 3," Penello told Reuters in an interview at the Consumer Electronics Show in Las Vegas.