James has hit alot of points that did it for me too.
However i did find the forum before we purchased and i very much liked the opinions being expressed. They were far more realistic and down to earth than many other forums. That alone was a huge incentive, along with the 30d warranty and relatively good reviews from some mag sites and audioreview.com.
The price was too good to be true which sent us over the edge.

"Those who preach the myths of audio are ignorant of truth."