I have no profound answer to your questions, Mark. But, I'll throw out a couple of thoughts for discussion.
1.) Would Axiom institute a policy that hurts the company? We have absolutely no idea of Axiom's profit margin, and it is, quite frankly, none of our business. But, I suspect that even at the discounted price the returns bring, Axiom makes a richly deserved profit.
2.) Might this return policy not result in more sales than returns? I.E., do more people keep the speakers than return them?
3,) The customer who is ordering just to indulge his curiosity, with no intention of buying, is appropriately punished by having to pay return shipping, which, at the least, acts as a deterent for that kind of irresponsible behavior. The customer who returns his speakers to move up to a more expensive (larger profit?) speaker is rewarded with no additional shipping costs.
I put my faith in Ian and Amie and the gang, and assume that if this policy were hurting the company, it wouldn't exist.
