A gift with purchase is a must when you have a brand with a loyal following and a product that takes significant money and/or effort to obtain. Everyone on this forum would have been overjoyed to get a free Axiom audio shirt with their speaker order and would wear it on a daily basis with pride I suspect.
While true that everyone loves goodies and we'd likely wear our Axiom shirts, I don't hold it against them at all. I don't have a background in marketing, though, so maybe I just don't know what I
should be missing. Consider excellent customer service and a kick-ass forum your free gifts.
Discalimer: I should disclose that I've gotten plenty of free gifts from Axiom, thanks in part to my post count.
