But use it for 2-3 years and then compare it with what it was like. The blacks are no longer as black. The white has turned into a more creamy colour. So if you want to replace the TV every 18-24 months, then you will by far have a much better picture.
This is a very OLD myth about plasma tvs.
The concept of burnout/washout and followed by 'plasma recharging'.
Our neighbor has had his plasma for over 8 years now, plays movies every weekend (aside from other tv watching). It still has better blacks than the 1 year old LCD we bought which was top ranked on a number of review sites.
