"folks who think they're scientists" ...

What is it with your disdain of scientists?

You are 100% correct that the article chesseroo linked was not science. It was one guy's rant on his findings about the audio marketplace BASED ON the complete disconnect of marketing from actual scientific evidence. You are perfectly within your right not to give a rats a$$ (happy tomtuttle? ) about that scientific research, but it doesn't make the linked rant's conclusions any less true.