It’s a 134” Carada Brilliant White (about 1.3 gain) in a totally blacked out room. Note that my projector is at 19 feet so if it was closer the image would be brighter.

With a new bulb I find that “Cinema 1” in eco mode looks perfect for about 150-200 hours at which point the drop-off in brightness starts to become noticeable. Somewhere around 500 hours I usually switch from eco to regular lampl mode. Then around 1,000 hours end up switching from “Cinema 1” to “Normal” image mode which remains more than bright enough until somewhere around 2,500 hours. Note that while “Cinema 1” is a bit more colour accurate “Normal” is pretty darn good and the only time I notice the difference is if I A/B between them most of the time.

I should note that up to a point you will get a more impressive image (more pop and wow) if it is brighter.
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3M80 2M22 6QS8 2M2 1EP500 Sony BDP-S590 Panny-7000 Onkyo-3007 Carada-134 Xbox Buttkicker AS-EQ1