"The ability to watch what you want, when you want, without commercials". I dunno, as usual, in the end, the people that provide the product and service and the means(infrastructure) of providing it will STILL have the "final" say of how all this plays out in the future.
I can understand why watching TV via an antenna that you have to watch commercials, since you are getting a product for free. How in the world such a large percentage of Americans are okay paying at least $40 to $50 per month for cable or satellite service and still watch the commercials is crazy to me. I guess that it probably progressed slowly over time like with commercials at the cinemas. I've already got a home theater system, but only a 50 inch plasma set. Once I upgrade to a projector, I'm never going to the cinemas again just because of this issue with the commercials. They raise ticket prices on the one hand and then add commercials at the same time.