They do such a good job of selling it in print!!
Just came back from Best Buy. Picked up three games: Pure, The Bourne Conspiracy, and Infinite Undiscovery.
Yeah, the aisle was a little packed. A fair amount of people were waiting for the doors to open, me included. As soon as I figured out most of them were heading for the game aisle I tipped over a display case to impede everyone. Free pickings for me!