Yep. I've just learnt that resorting to disparaging remarks in a debate or discussion is counterproductive. I constantly call out people on YouTube. Yes, it might sound silly, but it bothers me when I'm watching a lecture by a prolific scholar, and he doesn't believe in name calling or anti this or that. Yet, people will still resort to the exact opposite to what said scholar abhors; even though they are on the same side.