Originally Posted by Hambrabi
Originally Posted by spiroh
Wow I did not know Axiom purchased Bryston. Imagine being able to trade up to Bryston's model speakers. That would be cool.

It's not likely to happen because it would step on a lot of toes. Bryston uses a dealer model, so by giving up the direct-to-consumer model, you get customer-facing local distributors with local knowledge of the market and the potential for greater reach, marketshare, and lower rates of return.

It comes at a price, since half of your MSRP is markup to pay for their expenses, sales support, and commissions. There's a reason why you get a lot of bang for your buck with Axiom (particularly with custom wood veneers and paint-matching).

This thread has generated a lot of anxiety among the veterans here. Unreturned e-mails and phone calls is symptomatic of a company on a death spiral towards bankruptcy.

Well, as Axiom makes the Bryston speakers - and now everything else Bryston in the Dwight Axiom factory - that might be an avenue to explore!

You are correct in the anxiety levels, but as Ian, Debbie and I discussed, they are integrating the two purchases quiet nicely...and spoiler alert...they plan more. The Magnum and Bryston lines are actually higher profit margin, and Magnum is a very niche product and very small company.