Same with all chocolate bar manufacturers. There are two sides to the equation: what it costs to produce, and what a consumer is willing to pay.

When chocolate bars hit $.25 (yes, long long ago in a land far far away ) they started to shrink. Why? because a quarter is what you got from your parents to go to the store for a treat. Charge more than a quarter (tax in) and you lose sales to other cheaper candy.

Fred

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Blujays1: Spending Fred's money one bottle at a time, no two... Oh crap!