JBall,

A lot of what you are pondering comes down to distribution and manufacturing, not marketing. If we used a dealer distribution model or we did not manufacture our own drivers, and pretty much every single component in our products, then we would not have the ability to offer our customers a choice with things like die cast baskets, bi-wiring, custom coloured grilles, or hundreds of finishes. We would need to make a decision in advance as to what most customers would want at any given price point and that would be it. It is not a swipe at our competitors to offer these things as options; it is just something we can do because we do our own manufacturing and our own distribution.

Ian Colquhoun
President & Chief Engineer