JBall,

I don’t want to speak for Paradigm in any way but I can say from my own experience that offering a large number of personalized options without a direct to end user distribution model would be fraught with insurmountable problems. On top of this it is no easy task to set up your manufacturing process to deal with offering lots of options, and this statement is from direct experience also.

We will be offering cast baskets as an option starting with the M2. This would allow the customer to choose die cast woofer baskets, for an extra $15 per pair, on a model that sells for $328 if they so desire. It’s part of our philosophy of offering the most options we can to our customers. Since we launched "Customize Yours" a few years ago the response has been overwhelmingly positive. We also use this feedback to decide what new customized features are things people would want us to offer.


Ian Colquhoun
President & Chief Engineer