Subaru's are not the cheapest, but are a good quality vehicle. Once you add all the bells and whistles to a car in the same category no matter which manufacturer they all end up to be the same price, give or take a couple thousand.
FWIW, I thought our baseline AWD Rav4 (4cyl) was a pretty good deal for what it comes with, it was under $30,000(even less down there). I know it isn't exactly what you would be looking for, but once you start adding the little extra's the price climbed up pretty quickly.
