Last time I bought tires(for my last Silverado), the tire guy sold a number of brands including both Michelins and Toyos and he actually recommended the less expensive Toyos($180) over the Michelins($230). There's a lot of good tires out there, but imo, some charge too much because of their expensive marketing campaigns(advertising/racing/blimps!!). The only tire I recall having problems with were from General(owned Bridgestone, Dunlop, Uniroyal, Toyo, General, Firestone...)

Half of communication is listening. You can't listen with your mouth.