Zarak, Pmbuko... You are totally right, of course. This is America, and people will be forced to see the "swift" ad since they cannot turn off their TV's or change the channel. Television is a plot by the Republican Party to force people to watch against his/her free will. And the $4,000,000 spent to advertise Mr. Moore's "documentry" on TV, Radio, Newspaper and on computer pop-ups IS free speech, where the "swift" $500,000 is against our constitutionally protected freedom against having to view commercials with which we disagree.