Well... For starters, reduce the size of government. If the government was not the focus of so many people's lives, the long election cycle would not exist.

The Federal Government brings in more $$$$ than the entire Fortune 500 combined... There are estimates the campaign will hit $1 billion this year... which is 1/20th of one percent of the size of the government's annual "take" ...

Ask ANY businessman if He/She would like to keep the advertising that low as a percentage of revenue...