Malbecs seem to be the latest craze following the pinot noir. I've been seeing alot more interest, articles and bottles around the past half year.
Mind you, the Wine Spectator just did some articles highlighting the Argentinian malbecs last month. The advertising helps.

I wonder when merlots will come back into style, maybe following Sideways II...

"Those who preach the myths of audio are ignorant of truth."