With Denon they would have to compete with 6Ave and the likes. I think if they could sell their 2 channel amp a little cheaper say $1500, it would sell very well. I know I would consider it alot more than I do right now.
I find Denon to be more attractive than the Sherwood Newcastle brand. If they offer the Axiom 5 year warranty (like they do with their current receivers) and can find ways to package them with systems they could compete very well.
Even selling them on their own, the longer warranty might be incentive for some paying regular MSRP than going to places like 6ave. I don't know much about 6ave. Are they authorized and are their discounted Denon units refurbished or new (or are they both)?
I’m armed and I’m drinking. You don’t want to listen to advice from me, amigo.