I deal with "Green" all the time. GREENGUARD certified, FSC, you name it.
Corps don't want it for the right reasons.. they want it for the bragging rights ... on a big job they will tear down a couple forests to "get the right look" , but it has to be FSC .. so much waste .. or trucking the "right wood/Veneer" across country because it is certified and they get their LEED credits, Great thought out the gate, but will actually hurt in the long (short) run.
Eventually this will all be a good thing. 20 years?